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| Our commitment is to satisfy our customers - Are you planning to expand your business to China?
- Have you already entered the Chinese market and are encountering unexpected problems?
- Your business is too important for unnecessary risks?
- You want to optimise Sales & Distribution in China?
- You are convinced that your Chinese employees can achieve more?
- The co-operation with your Chinese business parners could be better?
| | | | Whatever your individual China-Challenge might be, we are prepared for it!
| We advise you in questions concerning...
| - Sales, Distribution and Marketing
- Human Resource Management
- Internal Corporate Communications
- the co-operation with Chinese business partners
- the way of how to do business with Chinese in a successful way.
| | Besides consulting we also offer high-quality trainings and coachings. | | Take the chance! |
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 | We meet our customers' expectations. We use all our expertise to find the best solution. Profound knowledge of the different cultures,reliable scientific methods and practical experience in both countries form the basis of our intercultural service.
| Cultural Competence
| | Prof. Dr. Xiaojuan Ma is perfectly aquainted with the culture and the country where she was raised. After successfully completing her law studies she worked for a law firm and afterwards joined the sales branch of a Chinese telecommunication company for two years. Due to her Chinese origin, her practical experience in China and her work as a consultant in China, she has a comprehensive network consisting of Chinese business men and politicians. For more than 10 years Germany has been her second home. She has been working as a consultant and trainer for many famous German universities as well as numerous German and international companies. | Practical Experience | Both in Germany and China Prof. Dr. Xiaojuan Ma has gained profound experience. For two years she worked as a "Key Account-Manager for Sales" in the Sales Department of a top telecommunication company in Shenzhen, China. She was awarded "Best Employee" in 1995 for her excellent work. In Germany she worked for different companies in the area of market research and global sourcing. She also joined a German consultancy as a project coordinator where she was responsible for international projects with focus on Chinese clients. For three years she has been working as a strategy and process consultant specialised in China. She supports German companies in optimising their results in China. She furthermore coaches German and Chinese specialists and executive staff. The main aim of her trainings is not only to impart cultural knowledge to her trainees and their familiy members but also to provide participants with knowledge and intercultural basics of how to facilitate the co-operation with Chinese and the stay in China. She is also the author of the book „Personalführung in China“ where she describes her previous experience and knowledge. | Scientific Expertise | Prof. Dr. Xiaojuan Ma holds university degrees in business administration, technology management, law studies and business phsychology. This expertise makes it possible for her to analyse and solve the challenges western companies are facing when doing business in China. As Prof. Ma is still in close contact with academics from leading universities the latest research findings are always integrated into her work. This makes sure that theory and praxis are combined in the best prossible way. Her publications discuss topics like intercultural co-operations as well as human resource development and management. |
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Expertise
